275 stores audited · 1 passed
Get my scoreFor DTC brand owners running paid traffic
Your store is the reason your ads don't convert.
We scored 275 top DTC storefronts against a 300-point conversion standard. The median failed at 192. Exactly one passed. See your store's first checks scored live on screen, then let us rebuild it into the one that converts.
Free. 2 minutes of questions, then your first 15 checks scored live on screen. No waiting, no call.
Already sold? Skip the audit, get an instant rebuild quoteAudit no. 0007 · sleep products
Passed- Homepage above-the-fold35/35
- PDP buy box and conversion anatomy32/38
- Social proof, trust and credibility34/34
- Product imagery and visual education32/32
- Visual design system and consistency27/32
- Navigation, header and collection UX23/26
- Messaging clarity19/24
+ 4 more categories in the full report
The only pass in 275 audited stores. It still dropped 21 points on offer architecture.
264/300
275
top stores audited
30
niches covered
192/300
median score
1
store passed
What the data says
The five leaks we found in the best stores on the internet
These are the top brands in their niches. If they leak this badly, your store almost certainly does too.
65%
No volume offer on the product page
Two thirds of top stores never ask the buyer to take 2 or 3 units of the same product. Average order value stays flat, so every ad dollar has to work twice as hard.
72%
An empty buy box
No guarantee, no shipping promise, no trust marks near the add to cart button. The exact moment of decision, and the page goes silent.
89%
No proof above the fold
Ratings, review counts and press are buried below the hero. Cold traffic decides in seconds and never scrolls far enough to find a reason to believe.
87%
No rating visible on the homepage fold
The single cheapest trust signal a store owns, and almost nobody shows it where paid visitors actually land.
93%
No real capture offer
Most stores either show no email capture at all or a lazy 10% popup nobody wants. Over 90% of paid visitors leave with no way to bring them back.
How it works
Quiz. Score. Rebuild.
01
Take the 2-minute quiz
Tell us your store URL, your niche and what is hurting most. No call, no calendar link, no sales pitch.
02
We score your store on 75 checks
Your storefront goes through the same 300-point standard we ran on 275 top brands: offer structure, proof, buy box, speed, capture, the works. You see exactly where the money is leaking.
03
We rebuild it in 7 days
You get a complete rebuilt storefront calibrated to your niche, built on the template system extracted from the highest scoring stores we have ever audited.
Proof you can click
See the standard, live.
Demo builds showing what full marks look like: proof above the fold, a loaded buy box, a volume ladder, capture that captures. One per niche.
The offer
One rebuild. Everything included.
- A full 300-point audit of your current store, every failure documented
- A complete rebuilt Shopify theme, calibrated to your niche
- Conversion-first product pages: volume offers, loaded buy box, proof above the fold
- A homepage that sells to cold traffic in the first screen
- Email capture that actually captures
- 7-day delivery and one revision pass included
A from-scratch custom build runs four to five figures. This doesn't, because the system is already built.
$000
One-time. Founding rate, calibrated to your store's stage. No subscription.
Nothing is due today. Get your score first, or go straight to your quote.
The guarantee: if your audit can't document at least 20 failed checks out of the 75, the rebuild is free. We have never had to honor it.
Questions, answered
What platforms do you work with?
Shopify. If you are on WooCommerce, Squarespace or a custom stack, take the quiz anyway. We will score your store and tell you honestly whether a rebuild makes sense.
Where do the audit numbers come from?
We audited 275 leading DTC storefronts across 30 niches against a 300-point conversion standard with 75 checks per store. The median score was 192. Exactly 1 brand cleared the elite bar. Your store gets scored against the same standard.
Do I lose my products, reviews or data?
No. A rebuild is a new theme on your existing store. Products, customers, orders, apps and reviews all stay. We stage the new theme, you approve it, then it goes live.
How fast is delivery?
Most builds are staged the same day, often within hours: the build system assembles your theme immediately and the team finishes it by hand. Seven days is the guarantee ceiling, not the norm.
What if my store scores well?
Then we tell you that, show you the remaining gaps, and you decide if the rebuild is still worth it. If your store fails fewer than 20 of the 75 checks, you pay nothing.
Is there a subscription?
No. One-time price, one rebuild, yours forever. Ongoing optimization is available later if you want it, but nothing renews automatically.
The median top store scores 192/300.
What does yours score?
Free. 2 minutes of questions, then your first 15 checks scored live on screen. No waiting, no call.
Or skip straight to your rebuild quote